By Optism Team, Dec 17, 2010
We’ll be taking a short hiatus from Permission marketing in the news, but before we head off for end-of-year celebrations, we’ve got a few interesting articles from this week that underscore the incredible opportunity presented by mobile marketing.
Wireless week reported on a recent survey conducted by Hipcricket into “what cell phone users do and don’t want on their mobile when it comes to advertising.” Survey results indicate that “57 percent of respondents would be interested in opting in to a brand’s loyalty club” but “80 percent of respondents…have not been marketed to by their favorite brands.” And it appears those who have opted into loyalty clubs are enjoying the experience. “Fully 90 percent of those who had participated in a mobile loyalty club gained value from being a part of the club.” We believe these results are proof that the market is ripe for permission and preference based mobile marketing and members of the ecosystem including mobile operators, brands/marketers, and media agencies need to take advantage of this opportunity. Read the rest of this entry »