By Optism Team, Jul 30, 2010
This week’s roundup of articles points to an increasing appreciation for the market opportunities in mobile advertising, with emphasis on the value-add of permission-based mobile marketing.
In spite of that good news, though, as we see in Carolyn Dawson’s article at TMCnet.com, there’s still work to do: “A survey conducted by bigmouthmedia shows that around 75 percent of the UK’s big brands do not understand the value of a visitor through mobile in comparison to other digital channels.” They know mobile’s big, they know they need to pay attention… but they don’t really know how to take advantage of the unique strengths of mobile. As an industry, we need to spread the word, and share experiences and best practices. (See our recent blog on best practices for getting opt-in.). Dawson reports, “67.6 percent of the respondents believed that increased customer engagement will also be a major benefit.” We totally agree – ask for permission first and then ask questions about people’s interests, so you can make it a better experience. Early movers will have an advantage and capture mindshare with the consumer. Read the rest of this entry »