Optism™

There’s lots of buzz these days about engagement marketing. Over at msearchgroove, Peggy Salz talks to well known author, thinker and public speaker Alan Moore about just what engagement marketing means to him.  Moore, believes that that we are entering into a world where “everyone is connected up to each other in a social context” and brands and businesses need to embrace the “fundamental cultural mind shift” required by today’s marketing reality or they’re going to become increasing irrelevant. In their conversation, Salz and Moore consider both the opportunities and challenges of mobile marketing for businesses today. Listen to the podcast.