Getting personal with permission mobile marketing
By Lisa Ciangiulli, Optism Team, Jul 21, 2010
Just how personal is our relationship with our mobile? And what are the implications of that when developing a mobile marketing strategy? Check out Mobile Marketing & Interaction: Why Asking Permission Is Table Stakes at msearchgroove for insights from around the world on people’s attitude to their mobiles. Whatever approach brands and advertisers take, it’s clear that they must be based on permission, preferences and a deep respect for the relationship between people and their mobiles.