Permission-Based Mobile Marketing: “Combining Inspiration & Conversation”

By Optism Team, Jul 7, 2010

Peggy Anne Salz of msearchgroove recently probed a pair of industry experts on their thoughts about the state of mobile marketing.

Jonathan MacDonald of this fluid world talks about the growing potential for mobile advertising, particularly once cross-operator inventory is enabled through aggregation, as it is with Optism: “Providing there’s enough value exchange offered to people and it’s very obvious and transparent what people are actually getting involved in and its all under their control, I firmly believe that the size of opt-in data bases will grow exponentially.”

David Murphy, Editor of Mobile Marketing magazine considers what work still needs to be done to encourage the development of mobile advertising. Murphy underscores the importance of combining permission with preferences, “Even if people have opted in to the ads, if they’re not relevant, they’ll just switch off”. Murphy also emphasizes the important of keeping those preferences up to date and relevant, to respect the growing value of the relationship between the brand and the consumer.

Check out the Optism Briefing Room at msearchgroove for more insights.

IN: consumer experience, mobile ecosystem, videos

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Permission-Based Mobile Marketing: “Combining Inspiration & Conversation”