Permission-Based Mobile Marketing: “Combining Inspiration & Conversation”
By Optism Team, Jul 7, 2010
Peggy Anne Salz of msearchgroove recently probed a pair of industry experts on their thoughts about the state of mobile marketing.
Jonathan MacDonald of this fluid world talks about the growing potential for mobile advertising, particularly once cross-operator inventory is enabled through aggregation, as it is with Optism: “Providing there’s enough value exchange offered to people and it’s very obvious and transparent what people are actually getting involved in and its all under their control, I firmly believe that the size of opt-in data bases will grow exponentially.”
Check out the Optism Briefing Room at msearchgroove for more insights.