Optism™

This week we saw lots of discussion on the growth in SMS messaging. We believe the growth in popularity of SMS increases its potential as an effective permission-based mobile marketing strategy.

MobileMarketingWatch starts us off with a great infographic that illustrates the growing power of SMS in their article Awesome Infographic: The Rise And Ubiquity of SMS In The US And Worldwide. As the saying goes, a picture is worth a thousand words, and this infograph says loud and clear that texting is big, really big. Read the rest of this entry »

As we wrote about in our previous blog, the Mobile Marketing Association’s next Forum will take place in Brazil in just a few weeks. To get a good sense of how Brazil’s youth feel about their mobile phones, check out Peggy Ann Salz latest podcast at msearchgroove. In the first of a two-part series, Peggy chats with three young Brazilians about how they use their mobile phones and how they feel about a mobile advertising service on these oh-so-personal devices.

The Mobile Marketing Association (MMA) Forums have quickly become not-to-be-missed events for members of the mobile marketing ecosystem and the next big event is in São Paulo, Brazil. The official Forum takes place September 2, and will feature a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns. Read the rest of this entry »