Optism™

As we wrote about in our previous blog, the Mobile Marketing Association’s next Forum will take place in Brazil in just a few weeks. To get a good sense of how Brazil’s youth feel about their mobile phones, check out Peggy Ann Salz latest podcast at msearchgroove. In the first of a two-part series, Peggy chats with three young Brazilians about how they use their mobile phones and how they feel about a mobile advertising service on these oh-so-personal devices.