Optism™

Peggy Ann Salz of msearchgroove tapped into the Alcatel-Lucent Market Advantage Youth Lab to find three young Brazilians to speak on behalf of their millennial cohort. In Part 1 of her podcast last week, Peggy explored how young people use their mobile phones and how they feel about a mobile advertising service on these personal devices. In Part 2 this week, Peggy and her guests explore what kind of mobile marketing millennials want to receive from brands and mobile operators. Salz was surprised to learn that it’s not all about freebies and free minutes. Check out the latest podcast to learn what really excites young mobile users when it comes to advertising.