Optism™

This week, we’re seeing articles moving from “should we…?” to exploring implementation issues and options for mobile marketing.

We start off with Part 4 of Ewan MacLeod’s series exploring the mobile market’s obsession with smartphones. In this video, Carl Martin of Mobsessed and the AKQA agency gives his viewpoints. While Carl thinks the obsession with smartphones drives innovation, he’s quick to point out that “SMS is probably the most ubiquitous marketing method available today and yet it’s still not employed in a fashion I think is really valid.” Read the rest of this entry »

This week’s roundup includes good news stories and quotable stats – the kind of information you can use when talking mobile marketing with clients.

For example, mobileSQUARED tells us that the UK mobile advertising market is set for exponential growth: “opt-in mobile messaging ad revenues are expected to experience growth of almost 535% during the forecast period from £25.74 million this year to £163.10 million in 2015.” The main drivers for this growth are the “maturity of how mobile operators engage with their customers” and “the growing importance of opt-in to major operators and brands.” Read the rest of this entry »

This has been an incredibly rewarding and exciting day for us. With the announcement of our partnership with Etisalat to deliver mobile advertising to the UAE, we’re establishing our presence in this vibrant, cosmopolitan corner of the world. Read the rest of this entry »