By Optism Team, Oct 29, 2010
This week, we’re seeing articles moving from “should we…?” to exploring implementation issues and options for mobile marketing.
We start off with Part 4 of Ewan MacLeod’s series exploring the mobile market’s obsession with smartphones. In this video, Carl Martin of Mobsessed and the AKQA agency gives his viewpoints. While Carl thinks the obsession with smartphones drives innovation, he’s quick to point out that “SMS is probably the most ubiquitous marketing method available today and yet it’s still not employed in a fashion I think is really valid.” Read the rest of this entry »