By Optism Team, Oct 15, 2010
This week’s roundup focuses on insights from the Mobile Marketing Association’s recent London Forum.
Mobile Marketing provided a quick summary of the London Forum as events were wrapping up. Editor David Murphy quoted the MMA’s Paul Berney: “The time for evangelising the mobile channel is past. It’s time to educate and execute. We have moved from why to how.” He went on to note that in spite of compelling examples from leading brands, advertisers are still having problems justifying budget for mobile. His advice? “Companies doing great stuff on mobile [need] to keep banging home the same message – that it works.” In the end, their success will prove the case. Read the rest of this entry »