Optism™

In this week’s roundup we have several articles zeroing in on the state of mobile marketing in emerging economies and others suggesting we’re in for a good year!

To start, Memeburn and Dr. K.F. Lai tell us that the BRICS countries — Brazil, Russia, India, China and South Africa represent “the next great wave for both mobile telecommunications and marketing.” Lai predicts that mobile marketing will continue to grow in these countries with mobile becoming an essential part of the marketing mix. “The era of experimentation in mobile is over. It will be critical for brands to ensure that mobile is fully integrated into their businesses”. Read the rest of this entry »

This week’s roundup features some new perspectives about mobile marketing strategies and examples of successful campaigns out there in the real world.

Mobile Marketer takes a fresh look at the smart phones versus feature phones debate. Some marketers believe their money is best spent creating compelling applications for smartphones to engage people. Others believe the higher number of feature phone users means they should focus on campaigns that can be delivered to less sophisticated devices. Read the rest of this entry »

The Optism briefing room on mSearchGroove recently featured a discussion and podcast on conversational advertising. Peggy Anne Salz and Nick Lane of mobileSQUARED believe conversational advertising can provide mobile operators with their best opportunity to participate in the growing mobile marketing boom. It can also provide brands with a new opportunity to engage in one-on-one conversation with their customers. Conversational advertising is ideally suited to the new social-media-driven world in which people expect regular, frequent contact and information on people, things and events that matter to them. Read the rest of this entry »