Optism™

This week at mSearchGroove, Peggy Ann Salz talks to mobile web expert Martin Wilson. Martin is very forthright with his views about the state of mobile marketing today and offers a few predictions for 2011. He’s not convinced spending a lot of time and money developing apps is the best strategy for most companies. However, he does think a lot can be achieved using mobile web and messaging. Read Peggy’s introduction and listen to the podcast.