What Marketers Need To Know About Mobile Apps
By Optism Team, Feb 3, 2011
This week at mSearchGroove, Peggy Ann Salz talks to mobile web expert Martin Wilson. Martin is very forthright with his views about the state of mobile marketing today and offers a few predictions for 2011. He’s not convinced spending a lot of time and money developing apps is the best strategy for most companies. However, he does think a lot can be achieved using mobile web and messaging. Read Peggy’s introduction and listen to the podcast.