By Lisa Ciangiulli, Optism Team, Mar 31, 2011
This week at mSearchGroove, Peggy Anne Salz talks to Jeff Hasen, CMO of Hipcricket, an early leader in mobile marketing. They explore the evolution from the early days of helping broadcasters to build audiences to today’s focus on developing comprehensive brand-focused mobile marketing campaigns. Today, says Jeff, the focus is “all about having an ongoing relationship with the consumer so you can get ongoing sales, ongoing loyalty and lifetime value rather than just a one-off.”
Check out the podcast to learn more about Jeff’s take on winning mobile marketing strategies, including mobile coupons and loyalty clubs and the importance of asking permission first.