Optism™

This week at mSearchGroove, Peggy Anne Salz talks to Jeff Hasen, CMO of Hipcricket, an early leader in mobile marketing. They explore the evolution from the early days of helping broadcasters to build audiences to today’s focus on developing comprehensive brand-focused mobile marketing campaigns. Today, says Jeff, the focus is “all about having an ongoing relationship with the consumer so you can get ongoing sales, ongoing loyalty and lifetime value rather than just a one-off.”

Check out the podcast to learn more about Jeff’s take on winning mobile marketing strategies, including mobile coupons and loyalty clubs and the importance of asking permission first.

As we close in on the end of the first quarter of 2011, we’re seeing lots of media and analyst reports on the current state of the mobile advertising market.

We start with a Mobile Consumer Research report from InsightExpress. The report looks at both feature and smartphone users, with an emphasis on the latter. While the entire report is worth checking out, here are a few findings that caught our eye: Read the rest of this entry »

Millennials are a key target for mobile marketing and we are generally receptive to the concept – but only on our terms.

For millennials, the mobile phone is the new safety blanket. As infants we relied on our pacifiers. As children we couldn’t be separated from our favorite stuffed animals. And now as we grow up and reluctantly enter adulthood, we are unnaturally attached to our mobile phones. Our treasured mobile phones provide us with entertainment, information, security and a means of communication. But most importantly, our phones provide us with social validation and connectedness. Read the rest of this entry »