Permission marketing in the news – and the importance of respecting and protecting consumers’ privacy
By Optism Team, May 27, 2011
This week, we shine the spotlight on the importance of consumer privacy and congratulate those who are making effective use of SMS mobile marketing to promote their business.
This week Warren Moss at Mediaonline provides some sound advice in his article “SMS marketing: do it right to protect your brand.” He does so by illustrating “what not to do,” using an example of the recent South African local elections in which mass unsolicited SMS campaigns were delivered by the ANC and DA political parties. Moss points out that while the campaigns were legal, there were some crucial compliance requirements in South Africa’s Consumer Protection Act that they should have taken into account. Read the rest of this entry »