By Optism Team, Jul 29, 2011
This week, we have several examples of recent mobile marketing campaigns that take advantage of our favorite channel.
Signaling the growing importance of the mobile marketing channel, UTalkMarketing.com featured a series of mobile-focused articles in its Hot Topic Week. One report in particular caught our eye, “Assessing the options – The case for mobile barcodes.” The article looks at three key mobile marketing tools – Near Field Communications (NFC), SMS and mobile barcodes. In her assessment of SMS, author Laura Marriott notes, “SMS…is a reliable work horse in mobile marketing and is an easy, low cost means of consumer communication for brands via the mobile channel. It has broad reach and is easy to understand and use.”
Marriott provided an example of a successful campaign that relied on SMS and mobile barcodes. “By embedding both a mobile barcode and SMS shortcode in all creative elements, consumers were able to directly access and download the application needed to create e-postcards on their mobile device, achieving significant click through rates for the brand, while also allowing for maximum reach to the Austrian Post’s audience.” As she points out, each tool can be very useful for brands, and “The key to success lies in using mobile for what it does best – creating an interactive, two-way communication based on relevance and consumer opt in.” Read the rest of this entry »