Permission marketing in the news – Effective use of SMS and the growing importance of mobile payment solutions
By Optism Team, Oct 28, 2011
We start off with a look at how SMS continues to offer retailers an effective means to engage with their customers. As you’ll read in several other articles we’ve collected for this week’s Permission Marketing, some of us are even going to be able to pay for our holiday purchases using our trusty mobiles.
Mobile Marketer had advice for retailers on how to incorporate SMS into their mobile commerce activities this holiday season. Author Giselle Tsirulnik notes, “The personal nature of SMS makes it a great recommendation tool. Consumers trust their friends and family, and will likely open a text message with product information from a loved one.” Tim Miller of Sumotext in Arizona agrees, adding, “SMS is inherently viral because it’s inherently unobtrusive.” Companies like Gilt Groupe, Amazon, Best Buy and Target are taking advantage of this by including a feature on their mobile sites that lets people easily send product recommendations to friends.
According to Wilson Kerr of Unbound Commerce, SMS can also be combined with short codes to drive traffic to mcommerce sites. And SMS is an effective tool for encouraging people to sign up for loyalty programs. Kerr adds, “If a shopping cart is abandoned, SMS can be used to ping the customer who did not complete their transaction, to remind them that their cart is full and they forgot to check out.” Read the rest of this entry »