Optism™

The Mobile Marketing Association has just published a white paper, Building Permission Based Mobile Marketing, which you can download free from Optism's slideshare space. As described in the related press release, the white paper explains what permission based mobile marketing is and how it works. It also explores the benefits permission based marketing provides for consumers, brands, agencies and mobile network operators. All points are illustrated with examples and case studies from all over the world supplied by members of an MMA Task Force, including Optism’s Lisa Ciangiulli and Jeremy Makin. The MMA believes the whitepaper will help build recognition for permission based mobile marketing as a separate and distinct part of mobile marketing. We fully agree! Let us know what you think.

We highly recommend this valuable resource to all ecosystem members.