| Permission Marketing in the News: July 02, 2010 |
| Mobile marketing and advertising is a dynamic industry, with lots of people around the world providing valuable insights. To keep the exploration vibrant, we thought we'd share links to some articles we found particularly noteworthy. Permission news from Mashable, Taxi's Daily News, msearchgroove and YouTube. |
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| Permission Marketing in the News: July 07, 2010 |
| Peggy Anne Salz interviews two industry experts, Jonathan MacDonald of this fluid world and David Murphy of Mobile Marketing magazine and explores trends and issues related to mobile advertising with them. Permission news from msearchgroove and Mobile Marketing magazine. |
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| Permission Marketing in the News: July 09, 2010 |
| A collection of news articles that discuss issues related to permission and preference mobile marketing and advertising. Permission news from South Africa's Business Day, Marketing Vox, Nokia Siemens Networks, Reuters, Apple, Internet Retailer and Technorati. |
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| Permission Marketing from the Stakeholder Perspective: July 13, 2010 |
| What permission means to each member of the mobile marketing ecosystem and how it is the starting point to engagement marketing. |
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| Permission Marketing in the News: July 16, 2010 |
| A look at several mobile marketing reports focused on permission marketing and advertising and strategies for securing customer engagement. Putting the customer first and getting their permission in a clear and obvious way are key messages from this week's news roundup. Permission news from Exact Target, Smart Company, Pontius, Mobile Marketer, eMarketer and Kaiser Family Foundation. |
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| Permission Marketing in the News: July 23, 2010 |
| Weekly roundup of mobile marketing and mobile advertising articles from around the world. Permission news from mobileYouth TV MYTV, Media Buzz and Jonathan Salem Bakin. |
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| Permission Marketing in the News: July 30, 2010 |
| A roundup of interesting articles and research on permission mobile marketing and advertising. Permission news from TMCnet.com, Mashable, Marketing Profs and Mobile Marketing. |
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| Permission Marketing in the News: August 06, 2010 |
| A roundup of articles on matters of interest to permission mobile marketing; this week focuses on SMS messaging. Permission news from Forrester Research, Mobile Marketer, Newsfactor.com, Finance-Press.com, Mobile Marketing Association and The Dallas Morning News. |
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| Permission Marketing in the News: August 13, 2010 |
| Press coverage of early successes in mobile marketing, advice on how to ensure mobile marketing strategies succeed and the perils of not asking for permission. Permission news from New Media Age, Orange, Rochdale Online, Mobile Commerce Daily and Mobile Marketer. |
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| Permission Marketing in the News: August 20, 2010 |
| A look at articles that discuss encouraging signs of growth in mobile marketing from both within the industry and from the consumer's perspective. Permission news from Nielsen, Advertising Age, Harris, Mobile Marketer, Marketing Week and uTalkMarketing.com. |
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| Permission Marketing in the News: August 27, 2010 |
| A roundup of articles published recently that look at SMS messaging and mobile marketing based on SMS. Permission news from Mobile Marketing Watch, GigaOm, KVAL.com, Mashable and UtalkMarketing.com. |
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| Permission Marketing in the News: September 03, 2010 |
| A roundup of articles that demonstrate the growing importance of mobile marketing and advertising from different levels of the ecosystem. Permission news from Mobile Marketing Association, MobiADNews and Mobile Commerce Daily. |
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| Permission Marketing in the News: September 10, 2010 |
| A look at the need to understand mobile audiences, what makes them tick and how to capture their interest in the brave new world of mobile advertising. Permission news from Vision mobile, Mobile Marketer, MobileMarketingWatch and the Mobile Marketing Association. |
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| Permission Marketing in the News: September 17, 2010 |
| Articles looking at the importance of trust in the relationship between brands and consumers and good news stories that underscore the health of our industry. Permission news from TMCnet, Marketing Week, GoMo News, ArcticStartup and Blyk. |
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| Permission Marketing in the News: September 24, 2010 |
| A roundup of articles offering exciting, positive news from several different corners of the ecosystem. Permission news from Upstream, msearchgroove, FierceWireless Europe, Marketing Profs and Direct Marketing Association. |
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| Permission Marketing in the News: October 08, 2010 |
| Insights from all over the ecosystem on mobile marketing on how we're doing as an industry and what to look forward to in the near future. Permission news from Untether.tv, TechCrunch, Mobile Marketer and msearchgroove. |
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| Permission Marketing in the News: October 15, 2010 |
| This week's roundup focuses on insights from the Mobile Marketing Association's recent London Forum. Permission news from Mobile Marketing Association, Coca-Cola, MMA, Lightspeed Research, Mobile Commerce Daily, inMobi, comScore and Market Advantage Youth Lab research. |
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| Permission Marketing in the News: October 22, 2010 |
| This week's roundup of permission mobile marketing and advertising articles includes stories and information you can use when talking with clients. Permission news from mobileSQUARED, Mobile Marketer, ABI Research, Forrester, Memeburn, Blyk Media and New Media Age. |
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| Permission Marketing in the News: October 29, 2010 |
| This week's articles focus on implementation options for permission-based mobile marketing. Permission news from Mobsessed, UTalk Marketing, Mobile Storm and Mobile App World 2010. |
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| Permission Marketing in the News: November 01, 2010 |
| Lots of buzz this week around the effectiveness of mobile advertising. It seems the message is catching on as mobile advertising represents a huge opportunity. Permission news from msearchgroove, Interactive Advertising Bureau, Technorati, IAB UK, Telco2.0, Blyk and EMEA. |
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| Permission Marketing in the News: November 05, 2010 |
| A week of encouraging news and market prediction numbers for mobile marketing. Permission news from Mobile Marketing, Mobile Marketer, Mobile by the (Astonishing) Numbers and eMarketer. |
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| Permission Marketing in the News: November 12, 2010 |
| This week's mobile marketing roundup includes several reports to inspire you as you develop your mobile marketing strategy. Permission news from Tesco, Mobile Marketer, Marketing Week, Cellular-News, Ezine Articles and mobileSQUARED. |
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| Permission Marketing in the News: November 19, 2010 |
| News coverage of MobileSQUARED survey, the MMA and comScore underscoring growing importance of mobile marketing. Permission news from Mobile Marketing Watch, Cellular-News, Mobile Marketing Association, New Media Age and MobileSQUARED. |
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| Permission Marketing in the News: November 26, 2010 |
| This week we focus on the importance of trust in a mobile marketing service. You need a trusted relationship with users if you want them to be receptive to ads. Permission news from Text Marketer, mSearchGroove and Mashable. |
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| Permission Marketing in the News: December 03, 2010 |
| Permission marketing looks at issues surrounding personal information security and consumers' attitudes to mobile marketing. Permission news from fast.map Data Tracking Study, Direct Marketing Association, Bloomberg, TMCnet.com and Advertising Age. |
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| Permission Marketing in the News: December 10, 2010 |
| This week, we've got several articles that are paying close attention to people's reactions to marketing efforts — and that's a focus we're keen to promote! Permission news from Clickz, New Media Age, Memeburn, GoMo News and Adremixer. |
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| Permission Marketing in the News: December 17, 2010 |
| Recent news articles underscoring the incredible opportunity presented by mobile marketing. Permission news from Hipcricket, Wireless week, Business Blogs, Interactive Advertising Bureau and Smart Gorillas. |
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| Permission Marketing in the News: January 07, 2011 |
| This week we provide links to articles containing predictions and observations about permission mobile marketing in 2011. Permission news from ClickZ, Mobile Marketing Association, SmartGorilla and 2ergo.com. |
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| Permission Marketing in the News: January 14, 2011 |
| This week's permission marketing roundup pays particular attention to privacy, user rights, trust and building relationships. Permission news from The Data Bubble, Consumer Protection Act, Knowledge Advocate and RMIT. |
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| Permission Marketing in the News: January 19, 2011 |
| Optism mobile marketing solution's take on how advertisers can build awareness, frame dialogues and evaluate and refine their conversational marketing campaigns. Permission news from mSearchGroove and mobileSQUARED. |
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| Permission Marketing in the News: January 21, 2011 |
| A weekly roundup of news, views and more from the world of permission-based mobile marketing. This week, lots about SMS messaging. Permission news from Mobile Marketer, Marketing Week, Direct Marketing Association and Amazon.com. |
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| Permission Marketing in the News: January 28, 2011 |
| This week's roundup looks at permission mobile marketing in emerging economies as well as the important of text messaging. Permission news from mSearchGroove, business.com, InMobi, Etisalat, Mobinil, eMarketer and informa. |
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| Permission Marketing in the News: February 04, 2011 |
| Permission marketing in the news reviews where mobile marketing is headed and its relationship with traditional marketing. Permission news from UTalk Marketing, ClickZ, Mobile Marketing Association, eMarketer and mSearchGroove. |
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| Permission Marketing in the News: February 11, 2011 |
| Recent articles in the news focusing on permission mobile marketing and the importance of safeguarding relationships with customers. Permission news from ClickZ, Blogging Innovation, Mashable, Mobile Marketing Association and CTIA-The Wireless Association. |
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| Permission Marketing in the News: February 18, 2011 |
| A look at mobile marketing issues and developments from Mobile World Congress plus new perspectives on the growing power of customers. Permission news from Mobile World Congress, thefonecast.com, RCRWireless, American Association of Advertising Agencies, GMSA, Total Telecom and Marketing Week. |
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| Permission Marketing in the News: February 25, 2011 |
| Reports on mobile advertising from Mobile World Congress and advice on how to maximize the value of mobile marketing campaigns. Permission news from MsearchGroove, Light Reading Mobile, Google, Twitter, UTalkMarketing.com, Mobile Marketin and TMCNet.com. |
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| Permission Marketing in the News: March 04, 2011 |
| With the maturing of mobile marketing, we're starting to see changes in how marketers are approaching mobile, although change is sometimes very slow. Permission news from M-Retailing and Sponge, InternetRetailing, Mobile Marketing Watch, Marketing Vox, Econsultancy and “Mobile And CRM Today.” |
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| Permission Marketing in the News: March 11, 2011 |
| Permission marketing looks at relevance. When content is relevant, brands speak directly to people and deliver valuable content. Irrelevant content is spam. Permission news from ClickZ, TechCrunch, AdAgeDigital, ClickZ and Coca-Cola. |
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| Permission Marketing in the News: March 18, 2011 |
| This week's roundup presents recent articles underscoring the important of relying on permission based mobile marketing. Permission news from ETO, Market Audit, Tigo, Mobile Marketing Association, ComputerWeekly.com and Telecoms.com. |
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| Permission Marketing in the News: March 25, 2011 |
| Mobile marketing stories in the news that look at current state of mobile advertising market at the end of Q1 2011. Permission news from InsightExpress, UK's Marketing Magazine, Mobile Marketing, MediaPost, American Express and Forrester. |
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| Permission Marketing in the News: April 01, 2011 |
| Mobile marketing is gaining traction with brands and consumers, but there's still room for debate about how quickly that is happening as you'll read in our roundup of marketing news for this week. Permission news from UTalk Marketing, Marketing Week, Internet Advertising Bureau, PricewaterhouseCoopers and Mobile Marketing Association. |
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| Permission Marketing in the News: April 08, 2011 |
| As the mobile advertising market matures, we're seeing excellent coverage of the channel, including articles providing valuable insight from ecosystem experts. Permission news from Mobile Marketing Association, The Customer Connected Store, UtalkMarketing, New Media Age, mocoNews and Esendex. |
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| Permission Marketing in the News: April 15, 2011 |
| This week we get advice on how to maximize the effectiveness of mobile marketing strategies and another look at the Indian mobile market. News from JumpTap, Esendex, Mobile Marketer, InMobi, Memeburn and Ad Age. |
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| Permission Marketing in the News: April 22, 2011 |
| Recent articles discussing the merits of mobile marketing and the importance of permission in any mobile marketing strategy. Permission news from Mobile Marketing Magazine, Stealing Share, RICG and BulkSMS.com. |
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| Permission Marketing Chapter 1: May 06, 2011 |
| A Review of Seth Godin's Permission Marketing Chapter 1 – Chapter One of Permission Marketing by Seth Godin outlines the differences between traditional advertising and permission marketing. Instead of calling it traditional advertising, Godin dubs it interruption marketing because it interrupts us from what we are doing. |
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| Permission Marketing in the News: May 13, 2011 |
| Reports from the MMA Forum in Singapore, as well as other mobile marketing and advertising updates with a particular focus on the Asia-Pacific region. Permission news from Coca Cola Company, Blyk, InsightVAS and Alcatel-Lucent. |
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| Permission Marketing Chapter 2: May 20, 2011 |
| A Review of Seth Godin's Permission Marketing Chapter 2. He shows how marketers could start using permission marketing instead of interruption marketing. |
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| Optism Permission Marketing News: June 01, 2011 |
| Mobile Carrier Mobinil and Optism announce that well over one million subscribers opted in to Mobinil Ads, Mobinil's permission based mobile marketing. Permission news from Mobinil and Optism. |
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| Permission Marketing in the News: June 03, 2011 |
| Interruption marketing is diminishing as permission marketing grows. Industry analysts suggest how advertisers can thrive in this dynamic environment. Permission News from ClickZ, Business2Community.com and Hardcop.com. |
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| Permission Marketing in the News: June 10, 2011 |
| Analysis from the Mobile Media Mindblast Conference, sponsored by Vodacom and MXit in association with Google, as well as several reports from around the globe. News from Vodacom, MXit, Deluxe, SmartBlo and MediaTel. |
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| Permission Marketing in the News: June 17, 2011 |
| Permission marketing in the news, including advice for advertisers on how to safeguard subscribers' privacy. Permission news from Mobile Marketing Watch, Mobile Commerce Daily, Direct Marketing Association and Mobile Marketing Association. |
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| Permission Marketing in the News: June 24, 2011 |
| Industry reports and analysis on permission mobile marketing issues focused on the U.S.A., including privacy. Permission news from Mobile Commerce Daily, Mobile Marketing Association, MMA Forum and MediaPostNews. |
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| Permission Marketing Chapter 3: June 29, 2011 |
| A review of Seth Godin's Permission Marketing Chapter 3. This week we look at the golden years of advertising, what created the opportunity and why advertisers and brands need to change. Permission news from Seth Godin, Coca-Cola and Crisco. |
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| Permission Marketing in the News: July 01, 2011 |
| This week's permission marketing in the news features advice from various industry experts on how to develop a winning mobile marketing strategy. Permission news from BMA Unleash, CNBC, ZDNet, BizCommunity.com and Acceleration Media. |
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| Permission Marketing in the News: July 08, 2011 |
| This week's roundup explores different aspects of permission. When people give you permission, you're supposed to deliver value. Are you? Permission news by Business2Community, Information Commissioner's Office, Mashable and South Africa's Business Day. |
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| Permission Marketing Chapter 4: July 13, 2011 |
| A review of Seth Godin's Permission Marketing Chapter 4. Now it's time to get down to business. Seth starts with an explanation of the relationship between permission marketing and one to one marketing, a concept developed by Don Peppers and Martha Rogers in their book, One to One Future. To help distinguish the two, Seth introduces the five step “prospect” cycle: Strangers ? Friends ? Customers ? Loyal Customers ? Former Customers |
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| Permission Marketing in the News: July 15, 2011 |
| Mobile marketing messages must be relevant to the message recipient. Also, your audience must trust you to respect their information and right to privacy. Permission news from TalenZoo, IntersectionConsulting.com, Taco Bell and Blyk. |
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| Permission Marketing in the News: July 22, 2011 |
| We explore the hot topic of targeting, location-based advertising and the implications for privacy, as well as an author who has a new respect for the SMS. Permission news from MobileMarketingWatch, Placecast and ClickZ. |
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| Permission Marketing in the News: July 29, 2011 |
| A look at several examples of successful mobile marketing campaigns as well as recommendations for how to use permission mobile marketing successfully. Permission news from UTalkMarketing.com, Brand Republic and Mobile Commerce Daily. |
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| Permission Marketing Chapter 5: August 05, 2011 |
| A review of Seth Godin's Permission Marketing Chapter 5. Seth tells us that “without trust…there are no sales.” People want to buy from companies they trust. In fact, we're often willing to pay a little extra to deal with a company that we trust. Trust gives us confidence that the product we're buying will deliver what we want and that if it doesn't, we'll be treated fairly by the seller. It lowers our risk as consumers and that encourages us to open our wallets. “Trust, almost without exception, leads to profit.” |
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| Permission Marketing in the News: August 12, 2011 |
| Mobile marketing doesn't have to be expensive or complicated to be effective. This week, we have several articles that highlight how marketers used innovative thinking to develop effective, sophisticated campaigns. Permission news from Mobile Marketer, Red Door Spas, 60secondmarketer, Starbucks, Canadian Wireless, amd Digital Trends. |
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| Permission Marketing in the News: August 19, 2011 |
| This week, we see several examples of how retailers are working with more than one marketing channel to drive repeat business — Groupon + SMS and Facebook +SMS. Meanwhile, privacy and permission are still hot topics. But how are mobile users going to read privacy statements on their phones? Permission news from ClickZ, Groupon, Gelato Spot, Marketing Sherpa, HotBox Pizza, ComputerWeekly.com, New York Times, Association for Competitive Technology and PCMag.com. |
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| Permission Marketing Chapter 6: August 26, 2011 |
| A review of Seth Godin's Permission Marketing Chapter 6. In this chapter, Seth introduces the five levels of permission, warning that “all permission is not created equal.” He covers a lot of ground in this chapter, so we encourage you to go directly to the source. The following paragraphs are only highlights from the book. The five permission levels are: 1. Intravenous (and “purchase on approval” model) 2. Points (liability model and chance model) 3. Personal relationships 4. Brand trust 5. Situational. |
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| Permission Marketing in the News: September 02, 2011 |
| This week, we have the latest from the Mobile Marketing Association about two key markets: Europe and North America. We also have reports on several interesting mobile marketing campaigns, including a first-of-its-kind SMS campaign launched by the United Nations Foundation. Permission news from Mobile Marketing Association, MobiThinking, Mobile Marketer, United Nations Foundation and Glove Telecom. |
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| Permission Marketing in the News: September 09, 2011 |
| This week, we see both sides of the location-based marketing story. Combining location and mobile can give brands a great way to offer consumers highly targeted incentives to try their products. However, it can also be highly problematic if the location data isn't being collected in a transparent way, from opted-in consumers. Permission news from Dunkin Donuts, Mobile Marketer, Placecast, Mobile Magazine, 02 Media, Microsoft and Women in Wireless. |
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| Permission Marketing Chapter 7: September 16, 2011 |
| A review of Seth Godin's Permission Marketing Chapter 7. In this chapter, Seth explores “working with Permission as a commodity.” He provides four rules to help marketers do this: 1. Permission is nontransferrable. 2. Permission is selfish. 3. Permission is a process, not a moment. 4. Permission can be canceled at any time. |
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| Permission Marketing in the News: September 23, 2011 |
| This week, we look at how mainstream companies like Macy's, Bloomingdales, Kmart and SC Johnson are moving into permission-based mobile marketing. But first, we start off with some good news from Pew Research Center. |
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MMA publishes Permission Marketing White Paper: October 3, 2011
The Mobile Marketing Association has just published a white paper, Building Permission Based Mobile Marketing, which you can download free from Optism's SlideShare space. As described in the related press release, the white paper explains what permission based mobile marketing is and how it works. |
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| Permission Marketing in the News: October 7, 2011 |
| It's been a busy week for permission marketers. MobileSQUARED's Permission Based Marketing event took place on Monday. Tuesday and Wednesday, the Mobile Marketing Association Forum in London gathered a broad spectrum of ecosystem members to consider how brands should act in a world dominated by mobile consumers. |
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Permission Marketing Chapter 8: October 13, 2011
Chapter Eight is perhaps the chapter that most shows its age. It is also a little more US-centric than other chapters because Seth spends time comparing marketing on the web to marketing on (American) TV networks. |
Permission Marketing in the News: October 14, 2011
After a bit of shameless self-promotion to start off this week's roundup, we look at other recent news in the world of permission marketing. Unfortunately, one of the big stories this week deals with what not to do with people's information. But first, let's talk about us… |
Permission Marketing in the News: October 21, 2011
This week, we're serving up great permission marketing news from Coca-Cola, Jamba Juice, Dominos and Chipotle. For dessert, you can read about the new mobile privacy guidelines from the MMA and a cool new mobile data tool from Google. Bon appétit! |
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Permission Marketing Chapter 9: October 27, 2011
Seth starts Chapter Nine with a look at the impact the Internet will have on the world. In 1999, the Internet – or at least broad public access to it – was still very new. Still, it was already making billionaires out of the visionaries who figured out quickly how to make the most of this new phenomenon. |
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Permission Marketing in the News: October 28, 2011
We start off with a look at how SMS continues to offer retailers an effective means to engage with their customers. As you'll read in several other articles we've collected for this week's Permission Marketing, some of us are even going to be able to pay for our holiday purchases using our trusty mobiles. |
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Permission Marketing in the News: November 4, 2011
We're seeing a steady increase in retailers who have taken the mobile marketing plunge. With the recent publication of Forrester's Mobile Commerce Report focusing on retail, we thought it was a good time for us to zero in on retailers too. Thanks to a flurry of new campaigns, you can use your mobile to get a coffee, refill your prescriptions, plan dinner at an Asian diner, and save money while gassing up at a 7-Eleven store. Clearly, mobile is where it's at! |
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Permission Marketing in the News: November 18, 2011
This week, we've gathered stories from around the world to highlight what a global phenomenon permission mobile marketing is. And just in case you're still harboring some reluctance towards digital marketing, we start off with a compelling interview on the subject. |
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Permission Marketing Chapter 10: November 23, 2011
In Chapter 10, Seth provides examples of companies that “have done it right, and some that haven't.” Some of the companies he focuses on have thrived and continue to be dynamic retailers today, such as AOL and Amazon. Others – even some of the ones that were using permission marketing effectively – have disappeared. As we all know, the last 12 years have been tough ones! |
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Permission Marketing in the News: November 25, 2011
In many parts of the world, holiday shopping is getting into full swing. In the U.S., it's “Black Friday” – the day that traditionally marks the beginning of the Christmas season. Everywhere, retailers are doing their final pushes for sales in 2011. We've also got reports from last week's the MMA Forum in Los Angeles, where permission marketing and customer engagement were big news. We start off, however, with an interesting report on women and technology. |
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Permission Marketing in the News: December 2, 2011
This week, we've got good news all around. We start with a look at some impressive mobile campaigns, including ones from Target and Kentucky Legend Ham. Then we move on to a report on the explosive growth in mobile use in Africa. And we close with reports on last week's kickoff of the Holiday Shopping season — including a few stats from PayPal and iMedia Connection. |
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