Optism™

The first of the MMA Forums for this year will be taking place in Singapore next week, 23 – 25 April. This year’s Forum is bringing together the world’s leading mobile marketers and big brands to showcase smart approaches to mobile marketing. Through their examples and discussions, you’ll learn how to capitalize on the power of mobile in your own endeavors.

We’re happy to report that Optism’s Avtansh Sharma, Commercial Director, Media Monetization for Alcatel-Lucent, will be presenting at the Forum. Avtansh’s session, Mobile Marketing Meets the Wallet, will focus on the promise of commerce aided by advertising and how you can use mobile as the connective tissue in your marketing strategies. Avtansh will explore the benefits of surrounding mobile payments with additional value such as offers, deals and loyalty programs. This topic is very timely, given the growing demand from the industry to bridge the gap from advertising to actual conversions and demonstrate the ROI from mobile marketing.

The MMA Forums provide an excellent opportunity to learn the inside scoop on our always-exciting industry. There’s still time to register so please check it out. If you can’t join us, then follow the conference chatter on Twitter #MMAF2012. We hope to see many of you there.