Optism™

This week we get advice on how to maximize the effectiveness of mobile marketing strategies as well as another perspective on the increasingly important Indian market.

In “Mobile Advertising, The Lynchpin Of Multi-Channel Campaigns” JumpTap’s Paran Johar considers the growing role for mobile advertising in a world gone mobile. Johar advises brands to use mobile as the unifier in their multi-channel campaign strategies: “your mobile ads should unify all of your other campaigns – offering consumers a chance to learn more about your products, transact, or interact with your brand directly from their phone.” Read the rest of this entry »

In Part 1 of her podcast with Indian millennials, Peggy Anne Salz explored the young people’s attitudes to mobile marketing and discovered just how attached they are to their mobile devices. In Part 2, the group discusses how mobile marketing can deliver value to these millennials. Check out Part 2 of the podcast now.

The Mobile Marketing Association (MMA) Forums have quickly become not-to-be-missed events for members of the mobile marketing ecosystem and the next big event is in São Paulo, Brazil. The official Forum takes place September 2, and will feature a wide variety of keynotes, panels and presentations discussing the latest technology developments, case studies, and innovative ways of using the mobile channel to extend the reach and effectiveness of marketing campaigns. Read the rest of this entry »