Optism™

Welcome to Optism’s second blog post acting as curator for the Carnival of the Mobilists. In our dynamic mobile industry, we’ve found that keeping abreast of what ecosystem members are saying is critical to staying on top of new and exciting trends. We are happy and honored to again be a Carnival of the Mobilists host.

In our pick of the week, Mobile Gratification — Now Please!, Matina Macintyre at the Speed Blog asks why marketers are being unresponsive to the needs of consumers who want to use mobile – easily and immediately. She tells a tale of frustration in which she fruitlessly searches for a QR Code on a theater poster in London, dashing her hopes of buying tickets to the show – on the spot – and in the end, at all.  She provides examples of companies, like Brita, which are evolving their product line to meet the needs of consumers with products like the portable water filter bottle. Ms. Macintyre cautions retailers who don’t make it easy to connect via mobile are losing not only sales but more importantly – the attention of the consumers upon whom they depend for sales.

In a post entitled, Project Oscar – It's Not About Advertising, Mobile Marketing Magazine’s David Murphy analyzes the recent announcement of the EU-approved Project Oscar a mcommerce joint venture of Everything Everywhere (Orange and T-Mobile), Vodafone and Telefonica. Mr. Murphy gets reactions from several mobile industry leaders about this potentially game changing development.

Over on the CodeNgo blog, The beauty of alternative app stores post by JT  discusses the fact that most people are only familiar with the Android and Apple app stores. They aren’t aware that many other mobile apps stores exist, including many non-English language stores. CodeNgo recommends that app publishers should offer the widest distribution possible by tapping into these alternative app stores. CodeNgo offers tips and resources to broaden your app distribution, plus a pledge to do more promotion of alternative app stores in the future.

On the CreateAppHere Blog, a post entitled The app journey to the top cautions app makers that there are sound strategies to promote apps and yelling the loudest doesn’t necessarily mean you are the best.

If you are fan of MAM (Mobile Application Management) or MIM (Mobile Information Management), then we have a post for you. Brian Katz wrote Identify yourself for MIM in which he discusses the placement of “Identity” in a Venn diagram created by Gunnar Peterson outlining Mobile Security, API Security and Enterprise Security. Mr. Katz says that “the advantage of MIM is that data can now be passed from any one app on a device to another app on the device that can read the policy and follows the policy.”

In a highly entertaining post about his trip to the Retail Solution Providers Association Convention in Las Vegas, otherwise known as RetailNOW, Bruce Burke says that it’s all about the data in Generation-M. Surprisingly, the Point-Of-Sale industry still sells cash registers with tape ribbons, but soon the data generated by all these purchases will be worth more, by orders of magnitude, than the transaction fees themselves. Mr. Burke isn’t sure that everyone in Vegas was hip to that knowledge.

Thanks for reading the latest installment of the Carnival of Mobilists. For more details about the carnival, to catch up with some of the best mobile blogs of the past please visit The Carnival of Mobilists Website. And now we turn over our hosting duties to Antoine RJ Wright for next week’s carnival #282 so please remember to submit your posts.

August is a good time to reflect so we thought it would be a good time to look back at all the mobile content we have created here on the Optism Blog.

 Mobile Marketing

Tap In to the Power of Digital Moms

Trust: A Competitive Advantage for Companies

Let’s Keep Mobile Marketing Simple, To Make It Big (!)

What’s hot in mobile marketing today? Read the IJMM to find out!

What Marketers Need To Know About Mobile Apps

Insightful Book Reveals How To Work, Create & Sell With Digital Natives

 

Mobile Payments and Mobile Wallets

LevelUp Upends the Mobile Payments Paradigm

Why Mobile Carriers Will (Not) Partner with Google Wallet

What Will Be the Compelling Reason That People Start Using Mobile Payments?

How Come Everyone Is Asking the Wrong Questions About Mobile Wallets?

 

Mobile Commerce and Mobile Shopping

Key Findings from the JWT 2011 Mobile Holiday Shopping Experience

Mobile Enabling Rewards for Consumer Behavior

There Is No Such Thing As Mobile Or Electronic Commerce Anymore

The future is bright for mobile commerce as Optism marks its second anniversary

 

Permission Marketing

Starbucks is the Grande Caffe Mocha of Permission Marketing

Mobile Marketers Should Not Violate Privacy, Location and Permission

Giving Up Privacy for Convenience

Optism Blog Series: A Book Review of Seth Godin’s Permission Marketing PDF

Thinking Human: Six Steps for Building a Successful Opt-In Mobile Marketing Strategy

20 Months of Permission Marketing Blog Posts

 

Mobile Events

Optism Wrap-Up of the Mobile Marketing Association Forum in New York

Optism Goes to the MMA Forum in NYC

MMA Forum Singapore Recap: The Shift from “Why Mobile to How Mobile?”

Carnival of the Mobilists #268

MMA Forum Singapore – Looking towards a smarter tomorrow

Marketing, Commerce, Wallet and Broadband – the Perfect Storm at Mobile World Congress

Optism Goes to Mobile World Congress

Enjoy.

Welcome to Optism’s first blog acting as curator for the Carnival of the Mobilists. In our dynamic industry, we’ve found that keeping abreast of what ecosystem members are saying is critical to staying on top. That’s why we published our Permission Marketing in the News blogs for almost two years! Now, we’re happy and honored to be a Carnival of the Mobilists host — and we’ve got a great collection of articles to suggest to you this week.

Our favorite comes from mobileweb company’s Martin Wilson. Martin shared his thoughts on responsive web design and why he believes it is falling far short of what people need. According to Martin, responsive web design is “a lazy way to approach mobile.” It focuses on delivering content that suits the size, platform and orientation of the device in use, rather than the needs of the mobile user. Because the content is PC oriented, it includes information that is not relevant in a mobile context and bulky graphics that bog down the mobile experience. Worse still, the information the user is most likely to be interested in, such as store locations, is often buried under pages of this unwanted stuff. Mobile, says Martin, can’t be an afterthought. It’s time for businesses to think about “mobile leading their online strategy.”

Other interesting posts from this week: Read the rest of this entry »