Optism™

This year at MWC, we will be showcasing a complete Mobile Commerce offering that includes our permission-based Mobile Marketing solution, Optism, as well as the Alcatel-Lucent Mobile Wallet Service and Digital Media Store. Our Mobile Commerce solution addresses the entire lifecycle of user purchases from preferences, promotion and discovery, to storefronts and settlement. Thomas Labarthe, Vice President of Mobile Commerce Solutions, will be at MWC ready to talk to you about how our Mobile Commerce offerings can help you foster new business opportunities.

Optism is one example of the innovative thinking at Alcatel-Lucent, a company that combines technological expertise, hands-on global experience and creativity to help operators maximize profitability. Alcatel-Lucent’s strength in both IP and wireless has put the company at the forefront of the mobile broadband revolution. At MWC, Alcatel-Lucent will be offering guided tours of the booth, with seven tour options to fit different business needs and interests. To learn more, check out the Alcatel-Lucent Mobile World Congress website.

Join us at MWC — February 27 to March 1, 2012, Barcelona, Spain — to find out what Optism and Alcatel-Lucent can do for you. We’ll be in Hall 6, Booth 6C23. Even if you can’t make the show, you can participate in the excitement by following us on Twitter @Optism. We’ll be sharing our insights into the show throughout the event.

We have taken our Blog Series on Seth Godin’s book Permission Marketing chapter by chapter and created a handy little mobile permission marketing PDF. Now you can read (and share with others) about the importance of permission marketing and  how permission marketing techniques can positively affect any mobile marketing campaign. Enjoy.

A new issue of the International Journal of Mobile Marketing (IJMM) has been published, featuring the latest thinking on how the mobile channel can be used effectively for marketing. The award-winning IJMM collects insights and research from leading academics, students and industry professionals around the globe. The Mobile Marketing Association’s Academic Outreach Committee oversees the IMJJ’s publication in consultation with an Editorial Review Board made up of academic and industry professionals.

The Winter ’11 issue includes critical thinking on mobile marketing developments in specific countries, including India, Pakistan and South Korea. It also provides articles on different aspects of the interplay between mobile marketing and social media.

In addition, this issue features an analysis by Optism’s Mihai Vlad of the importance of transparency, straight talk and building trust in permission marketing approaches. Mihai’s article provides the academic underpinning for the ideas introduced in his recent Optism blog, “Thinking Human: Six Steps for Building a Successful Opt-In Mobile Marketing Strategy.”

Mihai’s article is the first offering in a new section within the journal called “Invited Commentary.” MobileGroove’s Peggy Salz has leveraged this development in the IJMM to introduce her own new series on “the best and brightest” in our industry. Her inaugural piece focuses on Mihai Vlad and his refreshing take on “how companies and brands can (and must) approach people to ensure a desired outcome for everyone involved.”

We highly recommend the International Journal of Mobile Marketing.