Optism™

This week, we’re seeing articles moving from “should we…?” to exploring implementation issues and options for mobile marketing.

We start off with Part 4 of Ewan MacLeod’s series exploring the mobile market’s obsession with smartphones. In this video, Carl Martin of Mobsessed and the AKQA agency gives his viewpoints. While Carl thinks the obsession with smartphones drives innovation, he’s quick to point out that “SMS is probably the most ubiquitous marketing method available today and yet it’s still not employed in a fashion I think is really valid.” Read the rest of this entry »

This week, we’ve collected insights from all over the ecosystem on mobile marketing on how we’re doing as an industry and what to look forward to in the near future.

Untether.tv provides a platform for industry thought leader Tomi Ahonen to deliver his impressions of where mobile is heading. Tomi tells us that while he doesn’t subscribe to the theory that the Internet has changed everyone’s lives, he does believe mobile is doing that. He acknowledges that the impact is uneven across the globe, and that this uneven adoption is currently limiting the global presence of some applications. Tomi talks about how many emerging economies are moving directly to mobile, which is easier and cheaper to implement due to the much smaller infrastructure requirements. As a result, these economies are often faster to implement leading-edge mobile services. Still, as a whole, Tomi believes the world is under-utilizing the mobile marketing opportunity with only 3 percent of media spend directed to mobile. He concludes with a discussion of how 13 industries (with a global value of 5 trillion U.S. dollars) will be entirely reshaped – or eliminated – as mobile take off. Read the rest of this entry »

This week at msearchgroove, Peggy Anne Salz talks to a few followers of the mobile marketing and advertising scene to see what they think of Optism™, and how it supports engaging the consumer with permission and preference based marketing.

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