Optism™

Peggy Anne Salz of msearchgroove recently probed a pair of industry experts on their thoughts about the state of mobile marketing.

Jonathan MacDonald of this fluid world talks about the growing potential for mobile advertising, particularly once cross-operator inventory is enabled through aggregation, as it is with Optism: “Providing there’s enough value exchange offered to people and it’s very obvious and transparent what people are actually getting involved in and its all under their control, I firmly believe that the size of opt-in data bases will grow exponentially.” Read the rest of this entry »

In this interview Thomas Labarthe, VP of Mobile Advertising at Alcatel-Lucent and respected mobile commentator Peggy Anne Salz discuss the role of the mobile operator in the advertising value chain and the eco-system approach of Optism.

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We found this great video (via @litmanlive) – a speech made up of 30 advertising slogans. Try guessing the brands with your eyes closed!

We also love this 2009 Comic Relief 'Brand Aid' advert from the UK.

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