http://www.optism.com/blog A home for engagement marketing inspiration, the latest developments in the digital space and a soapbox for thought leaders and deep consumer insights. Fri, 17 Feb 2012 14:53:53 +0000 en hourly 1 http://wordpress.org/?v=3.2.1 http://www.optism.com/blog/index.php/2012/02/optism-goes-to-mobile-world-congress/ http://www.optism.com/blog/index.php/2012/02/optism-goes-to-mobile-world-congress/#comments Fri, 17 Feb 2012 14:53:53 +0000 Lisa Ciangiulli, Optism Team http://www.optism.com/blog/?p=1825 http://www.optism.com/blog/index.php/2012/02/optism-goes-to-mobile-world-congress/feed/ 0 http://www.optism.com/blog/index.php/2012/02/optism-blog-series-permission-marketing-pdf/ http://www.optism.com/blog/index.php/2012/02/optism-blog-series-permission-marketing-pdf/#comments Tue, 14 Feb 2012 11:49:24 +0000 Optism Team http://www.optism.com/blog/?p=1812 http://www.optism.com/blog/index.php/2012/02/optism-blog-series-permission-marketing-pdf/feed/ 0 http://www.optism.com/blog/index.php/2012/02/whats-hot-in-mobile-marketing-today-read-the-ijmm-to-find-out/ http://www.optism.com/blog/index.php/2012/02/whats-hot-in-mobile-marketing-today-read-the-ijmm-to-find-out/#comments Fri, 03 Feb 2012 15:55:07 +0000 Lisa Ciangiulli, Optism Team http://www.optism.com/blog/?p=1802 http://www.optism.com/blog/index.php/2012/02/whats-hot-in-mobile-marketing-today-read-the-ijmm-to-find-out/feed/ 0 http://www.optism.com/blog/index.php/2012/01/thinking-human-six-steps-for-building-a-successful-opt-in-mobile-marketing-strategy/ http://www.optism.com/blog/index.php/2012/01/thinking-human-six-steps-for-building-a-successful-opt-in-mobile-marketing-strategy/#comments Fri, 27 Jan 2012 14:57:41 +0000 Mihai Vlad, Optism Team http://www.optism.com/blog/?p=1776 http://www.optism.com/blog/index.php/2012/01/thinking-human-six-steps-for-building-a-successful-opt-in-mobile-marketing-strategy/feed/ 0 http://www.optism.com/blog/index.php/2012/01/what-marketers-need-to-know-about-mobile-apps-2/ http://www.optism.com/blog/index.php/2012/01/what-marketers-need-to-know-about-mobile-apps-2/#comments Fri, 20 Jan 2012 15:04:06 +0000 Optism Team http://www.optism.com/blog/?p=1740 http://www.optism.com/blog/index.php/2012/01/what-marketers-need-to-know-about-mobile-apps-2/feed/ 0 http://www.optism.com/blog/index.php/2012/01/20-months-of-permission-marketing-blog-posts/ http://www.optism.com/blog/index.php/2012/01/20-months-of-permission-marketing-blog-posts/#comments Fri, 06 Jan 2012 17:13:59 +0000 Optism Team http://www.optism.com/blog/?p=1699 http://www.optism.com/blog/index.php/2012/01/20-months-of-permission-marketing-blog-posts/feed/ 0 http://www.optism.com/blog/index.php/2011/12/permission-marketing-in-the-news-a-final-look-at-2011/ http://www.optism.com/blog/index.php/2011/12/permission-marketing-in-the-news-a-final-look-at-2011/#comments Fri, 16 Dec 2011 13:45:49 +0000 Optism Team http://www.optism.com/blog/?p=1680 http://www.optism.com/blog/index.php/2011/12/permission-marketing-in-the-news-a-final-look-at-2011/feed/ 0 http://www.optism.com/blog/index.php/2011/12/permission-marketing-chapter-12-last-chance-for-questions/ http://www.optism.com/blog/index.php/2011/12/permission-marketing-chapter-12-last-chance-for-questions/#comments Wed, 14 Dec 2011 13:28:33 +0000 Optism Team http://www.optism.com/blog/?p=1672 http://www.optism.com/blog/index.php/2011/12/permission-marketing-chapter-12-last-chance-for-questions/feed/ 0 http://www.optism.com/blog/index.php/2011/12/permission-marketing-in-the-news-more-mobile-good-news-and-great-marketing-campaigns/ http://www.optism.com/blog/index.php/2011/12/permission-marketing-in-the-news-more-mobile-good-news-and-great-marketing-campaigns/#comments Fri, 09 Dec 2011 12:37:18 +0000 Optism Team http://www.optism.com/blog/?p=1664 http://www.optism.com/blog/index.php/2011/12/permission-marketing-in-the-news-more-mobile-good-news-and-great-marketing-campaigns/feed/ 0 http://www.optism.com/blog/index.php/2011/12/permission-marketing-chapter-11-evaluating-a-permission-marketing-program/ http://www.optism.com/blog/index.php/2011/12/permission-marketing-chapter-11-evaluating-a-permission-marketing-program/#comments Thu, 08 Dec 2011 13:20:34 +0000 Optism Team http://www.optism.com/blog/?p=1653 http://www.optism.com/blog/index.php/2011/12/permission-marketing-chapter-11-evaluating-a-permission-marketing-program/feed/ 0