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	<title>Optism Blog</title>
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	<link>http://www.optism.com/blog</link>
	<description>A home for engagement marketing inspiration, the latest developments in the digital space and a soapbox for thought leaders and deep consumer insights.</description>
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		<title>Key Findings from the JWT 2011 Mobile Holiday Shopping Experience</title>
		<link>http://www.optism.com/blog/index.php/2012/05/key-findings-fjwt-2011-mobile-holiday-experience/</link>
		<comments>http://www.optism.com/blog/index.php/2012/05/key-findings-fjwt-2011-mobile-holiday-experience/#comments</comments>
		<pubDate>Fri, 11 May 2012 12:59:48 +0000</pubDate>
		<dc:creator>Optism Team</dc:creator>
				<category><![CDATA[consumer experience]]></category>
		<category><![CDATA[holiday]]></category>
		<category><![CDATA[jwt]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobileshopping]]></category>
		<category><![CDATA[shopping]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1963</guid>
		<description><![CDATA[Mobile users want a better shopping experience was the key takeaway from a report by advertising agency JWT, who surveyed 465 US mobile users about their shopping experiences during the 2011 holiday season. The survey reported that a majority of the respondents are now using their phones to conduct shopping tasks like getting price and [...]]]></description>
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		<title>MMA Forum Singapore Recap: The Shift from “Why Mobile to How Mobile?”</title>
		<link>http://www.optism.com/blog/index.php/2012/05/mobile-marketing-forum-singapore-shift-from-why-mobile-to-how-mobile/</link>
		<comments>http://www.optism.com/blog/index.php/2012/05/mobile-marketing-forum-singapore-shift-from-why-mobile-to-how-mobile/#comments</comments>
		<pubDate>Fri, 04 May 2012 13:24:35 +0000</pubDate>
		<dc:creator>Avtansh Sharma-Optism Team</dc:creator>
				<category><![CDATA[events]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[SMS]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1957</guid>
		<description><![CDATA[MMA (Mobile Marketing Association) Asia Forum unfolded on April 23-25 in Singapore. Thanks to the efforts by the MMA, the increasing presence of media agencies and brands in this forum clearly indicates their necessity and importance to harness mobile as an effective channel to reach the consumers in the region. The presentations, discussions and conversations [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Mobile Enabling Rewards for Consumer Behavior</title>
		<link>http://www.optism.com/blog/index.php/2012/04/mobile-enabling-rewards-for-consumer-behavior/</link>
		<comments>http://www.optism.com/blog/index.php/2012/04/mobile-enabling-rewards-for-consumer-behavior/#comments</comments>
		<pubDate>Fri, 27 Apr 2012 12:37:13 +0000</pubDate>
		<dc:creator>Lisa Ciangiulli, Optism Team</dc:creator>
				<category><![CDATA[consumer experience]]></category>
		<category><![CDATA[consumer behavior]]></category>
		<category><![CDATA[mobile commerce]]></category>
		<category><![CDATA[mobile currency]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile shopping]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1949</guid>
		<description><![CDATA[Social Media’s influence across the ecommerce landscape has been profound. With so many choices and conflicting information about which products to choose, consumers are increasingly relying on their social networks both off-line and online to query their community about the right product and service choices. I’ve done it myself and asked my Facebook crew for [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Carnival of the Mobilists #268</title>
		<link>http://www.optism.com/blog/index.php/2012/04/carnival-of-the-mobilists-268/</link>
		<comments>http://www.optism.com/blog/index.php/2012/04/carnival-of-the-mobilists-268/#comments</comments>
		<pubDate>Tue, 24 Apr 2012 13:22:47 +0000</pubDate>
		<dc:creator>Lisa Ciangiulli, Optism Team</dc:creator>
				<category><![CDATA[Carnival of the Mobilists]]></category>
		<category><![CDATA[ecosystem]]></category>
		<category><![CDATA[things we've read]]></category>
		<category><![CDATA[carriers]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[mobile]]></category>
		<category><![CDATA[mobile media]]></category>
		<category><![CDATA[mobile operators]]></category>
		<category><![CDATA[mobile wallet]]></category>
		<category><![CDATA[operators]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1936</guid>
		<description><![CDATA[Welcome to Optism’s first blog acting as curator for the Carnival of the Mobilists. In our dynamic industry, we’ve found that keeping abreast of what ecosystem members are saying is critical to staying on top. That’s why we published our Permission Marketing in the News blogs for almost two years! Now, we’re happy and honored [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>There Is No Such Thing As Mobile Or Electronic Commerce Anymore</title>
		<link>http://www.optism.com/blog/index.php/2012/04/mobile-or-electronic-commerce/</link>
		<comments>http://www.optism.com/blog/index.php/2012/04/mobile-or-electronic-commerce/#comments</comments>
		<pubDate>Fri, 20 Apr 2012 13:54:55 +0000</pubDate>
		<dc:creator>Anthony Belpaire</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[ecommerce]]></category>
		<category><![CDATA[mcommerce]]></category>
		<category><![CDATA[mobile commerce]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1929</guid>
		<description><![CDATA[Where we as professionals in commerce-land are still classifying the industry in 'eCommerce,' 'mCommerce,' or bizarre terms such as 'card present payments' and 'card not present payments,' the consumer behavior is already far ahead. ]]></description>
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		<title>MMA Forum Singapore &#8211; Looking towards a smarter tomorrow</title>
		<link>http://www.optism.com/blog/index.php/2012/04/mma-forum-singapore/</link>
		<comments>http://www.optism.com/blog/index.php/2012/04/mma-forum-singapore/#comments</comments>
		<pubDate>Wed, 18 Apr 2012 12:16:18 +0000</pubDate>
		<dc:creator>Optism Team</dc:creator>
				<category><![CDATA[ecosystem]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[agencies]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[carriers]]></category>
		<category><![CDATA[engagement marketing]]></category>
		<category><![CDATA[MMA]]></category>
		<category><![CDATA[mobile advertising]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile operators]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1903</guid>
		<description><![CDATA[&#160; The first of the MMA Forums for this year will be taking place in Singapore next week, 23 – 25 April. This year’s Forum is bringing together the world’s leading mobile marketers and big brands to showcase smart approaches to mobile marketing. Through their examples and discussions, you’ll learn how to capitalize on the [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>The future is bright for mobile commerce as Optism marks its second anniversary</title>
		<link>http://www.optism.com/blog/index.php/2012/04/optism-marks-2nd-anniversary/</link>
		<comments>http://www.optism.com/blog/index.php/2012/04/optism-marks-2nd-anniversary/#comments</comments>
		<pubDate>Fri, 13 Apr 2012 12:01:45 +0000</pubDate>
		<dc:creator>Optism Team</dc:creator>
				<category><![CDATA[general]]></category>
		<category><![CDATA[news]]></category>
		<category><![CDATA[advertisers]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[campaigns]]></category>
		<category><![CDATA[carriers]]></category>
		<category><![CDATA[mobile marketing]]></category>
		<category><![CDATA[mobile operators]]></category>
		<category><![CDATA[mobile wallet]]></category>
		<category><![CDATA[permission marketing]]></category>
		<category><![CDATA[thinking human]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1891</guid>
		<description><![CDATA[Two years ago, we started with a simple – but innovative – idea. We introduced a permission-based mobile marketing solution, called Optism, which put the user at the center of the experience. We asked people to tell us a little about themselves and their preferences so we could be sure that the ads they received [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Giving Up Privacy for Convenience</title>
		<link>http://www.optism.com/blog/index.php/2012/04/giving-up-privacy-for-convenience/</link>
		<comments>http://www.optism.com/blog/index.php/2012/04/giving-up-privacy-for-convenience/#comments</comments>
		<pubDate>Fri, 06 Apr 2012 13:19:41 +0000</pubDate>
		<dc:creator>Lisa Ciangiulli, Optism Team</dc:creator>
				<category><![CDATA[consumer experience]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[privacy]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1883</guid>
		<description><![CDATA[Recently, I discussed that the wrong questions were being asked about the development of the mobile wallet – namely, that that there was not enough industry focus on the needs of the consumer. This week, I focus on the privacy of the consumer and how much personal information a consumer is willing to give up [...]]]></description>
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		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>Insightful Book Reveals How To Work, Create &amp; Sell With Digital Natives</title>
		<link>http://www.optism.com/blog/index.php/2012/03/mobile-digital-natives-book/</link>
		<comments>http://www.optism.com/blog/index.php/2012/03/mobile-digital-natives-book/#comments</comments>
		<pubDate>Fri, 30 Mar 2012 13:42:42 +0000</pubDate>
		<dc:creator>Optism Team</dc:creator>
				<category><![CDATA[consumer experience]]></category>
		<category><![CDATA[consumers]]></category>
		<category><![CDATA[digital natives]]></category>
		<category><![CDATA[engagement]]></category>
		<category><![CDATA[mobile marketing]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1863</guid>
		<description><![CDATA[Note: This blog post was written by Michelle Manafy and originally published in the Permission Marketing Briefing Room hosted by Optism on the MobileGroove website.   Introduction: From marketing to media the digital native generation is impacting all aspects of how we do business. Michelle Manafy, a contributor to and co-editor (with Heidi Gautschi) of [...]]]></description>
		<wfw:commentRss>http://www.optism.com/blog/index.php/2012/03/mobile-digital-natives-book/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
		</item>
		<item>
		<title>How Come Everyone Is Asking the Wrong Questions About Mobile Wallets?</title>
		<link>http://www.optism.com/blog/index.php/2012/03/wrong-questions-about-mobile-wallets/</link>
		<comments>http://www.optism.com/blog/index.php/2012/03/wrong-questions-about-mobile-wallets/#comments</comments>
		<pubDate>Fri, 23 Mar 2012 14:14:15 +0000</pubDate>
		<dc:creator>Lisa Ciangiulli, Optism Team</dc:creator>
				<category><![CDATA[consumer experience]]></category>
		<category><![CDATA[events]]></category>
		<category><![CDATA[consumer engagement]]></category>
		<category><![CDATA[mobile wallet]]></category>

		<guid isPermaLink="false">http://www.optism.com/blog/?p=1866</guid>
		<description><![CDATA[Since our inception, everyone at Optism has been focused on providing more value for our customers with a special emphasis on creating a great experience for people through our mobile solutions. To that end, while other companies have rolled-out mobile marketing solutions which were not opt-in, Optism has been promoting permission-based mobile marketing as the [...]]]></description>
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		<slash:comments>0</slash:comments>
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