By Optism Team, Apr 7, 2011
At mSearchGroove this week, Peggy Anne Salz writes about her discussion with Jon Kwan, Head of Strategy at M&C Saatchi Mobile — a full-service mobile marketing agency — and delves into what Jon thinks brands really want from mobile and why. Jon is seeing an encouraging amount of growth in his own firm’s work with brands on mobile strategies. “Brands can’t ignore the transactions and just the amount of engagement that campaigns, [mobile] websites and apps generate.” These days, participating in the mobile channel isn’t simply for those who want first-mover advantage. Mobile is where people are, so brands have to follow. Check out the full article for more valuable mobile marketing insight that can help you as you refine your own strategies.