By Optism Team, Nov 22, 2011
Heads up folks! Tuesday, December 6th, you are invited to a free Mobile Marketing Association webinar featuring Optism's own Mihai Vlad, Head of Audience Management.
Permission mobile marketing provides a unique opportunity to get up close and personal with people, but you need to recognize the very human nature of connecting via a mobile phone. And you need to demonstrate quickly that what you are offering – your content – is worth paying attention to. You need to focus not only on getting someone's opt-in, but also on strategies for keeping them engaged. The webinar will provide several best practices for doing just that.