Optism™

Heads up folks! Tuesday, December 6th, you are invited to a free Mobile Marketing Association webinar featuring Optism's own Mihai Vlad, Head of Audience Management.

Permission mobile marketing provides a unique opportunity to get up close and personal with people, but you need to recognize the very human nature of connecting via a mobile phone. And you need to demonstrate quickly that what you are offering – your content – is worth paying attention to. You need to focus not only on getting someone's opt-in, but also on strategies for keeping them engaged. The webinar will provide several best practices for doing just that.

Sign up now for this MMA webinar.

It’s celebration time again at Optism! We’ve just announced our recent expansion into Ghana, working with Tigo (Millicom International Cellular), a leading supplier of mobile services in West Africa and Latin America. Ghana is enjoying an exciting period of economic development and the mobile services market is extremely competitive. Tigo wanted to increase revenues and differentiate its services from its many competitors. It also wanted to meet the needs of advertisers and deliver value to its subscribers. Read the rest of this entry »

For anyone involved in mobile technologies, the hottest place on the planet next week is Barcelona, Spain where Mobile World Congress (MWC) takes place February 14 to 17. MWC is always a great opportunity to exchange ideas, learn about new developments and generally take the pulse of our dynamic industry.

Alcatel-Lucent has planned an impressive array of demonstrations, showcases, presentations and information sessions, all focused on the growth of IP in the wireless domain. To learn more about everything Alcatel-Lucent has planned, check out the special Alcatel-Lucent MWC website. Read the rest of this entry »