By Optism Team, Mar 2, 2011
At mSearchGroove this week Peggy Anne Salz talks to Sienne Veit, Business Development Manager – New Technologies at Marks and Spencer (M&S), a leading UK retail business. Together they explore the innovative marketing strategies being pursued by M&S, with a particular focus on the integration of mobile marketing into the company’s existing multi-channel approach. Sienne describes, for example, how M&S works hard to ensure opted-in participants stay that way – M&S’s opt-out rate is less than 1%. Check out the podcast to learn how M&S lets customers control their experiences and how the store keeps them happy by providing valuable, targeted offers and rewards.