By Optism Team, Sep 22, 2011
Optism is all about helping mobile operators, marketing agencies and advertisers work together to create a dynamic and successful environment for permission-based mobile marketing campaigns. One of our core objectives is to bridge the gap between operators and advertisers. With the addition of Jeremy Makin to the Optism team at Alcatel-Lucent, we’ve enhanced our ability to do just that.
Jeremy joins the team as Head of Media Sales and Strategy. In his new role, Jeremy will forge alliances between service providers, Alcatel-Lucent, international media agencies and advertising communities, creating an efficient and valuable ecosystem.
Jeremy has worked in the marketing and media industry for 20 years. He worked in media sales management in the newspaper and magazine industries, before discovering the wonders of digital in 1999 and joining The Economist to launch its online business. After eight and a half years with The Economist, Jeremy left in 2007 for Vodafone, to work on the commercial launch and subsequent ramp-up of Vodafone’s Mobile Marketing Division as Head of International Sales and Business Development. Prior to joining Alcatel-Lucent’s Optism™ team, Jeremy also ran a mobile marketing consultancy, Catch 33. Read the rest of this entry »