By Avtansh Sharma-Optism Team, May 18, 2011
The MMA (Mobile Marketing Association) Asia Forum unfolded on May 4-5 in Singapore. Thanks to the MMA’s efforts, this event is becoming much grander and more widely participated in with every passing year. It also features eminent speakers and domain experts from the telecom industry, media industry and brands. All these representatives of the mobile marketing ecosystem have a common objective: to establish mobile media in the marketing value chain and unleash the true potential of this new 7th mass medium.
Greg Stuart rightly pointed out in his opening remarks that “Asia is the heart and soul of mobile. There is more innovation and excitement about mobile here than anywhere else.” And the facts, here below, shared by various experts during the Forum proved him right: Read the rest of this entry »