Optism™

For anyone involved in mobile technologies, the hottest place on the planet next week is Barcelona, Spain where Mobile World Congress (MWC) takes place February 14 to 17. MWC is always a great opportunity to exchange ideas, learn about new developments and generally take the pulse of our dynamic industry.

Alcatel-Lucent has planned an impressive array of demonstrations, showcases, presentations and information sessions, all focused on the growth of IP in the wireless domain. To learn more about everything Alcatel-Lucent has planned, check out the special Alcatel-Lucent MWC website. Read the rest of this entry »

The Optism briefing room on mSearchGroove recently featured a discussion and podcast on conversational advertising. Peggy Anne Salz and Nick Lane of mobileSQUARED believe conversational advertising can provide mobile operators with their best opportunity to participate in the growing mobile marketing boom. It can also provide brands with a new opportunity to engage in one-on-one conversation with their customers. Conversational advertising is ideally suited to the new social-media-driven world in which people expect regular, frequent contact and information on people, things and events that matter to them. Read the rest of this entry »

As you might expect, in the past few weeks we’ve been reading lots of opinions and projections for permission mobile marketing in 2011. Building on the considerable progress made last year, we expect this to be a very good year indeed!

ClickZ’s David Brewer has some compelling mobile prophecies. We like the connection Brewer makes between user engagement and relevance for advertisers. Commenting on the limited engagement currently being offered to users of the Foursquare app, Brewer suggests Foursquare will need to do something to increase their levels of engagement with users if they want advertisers to get on board. Read the rest of this entry »