Optism™

Note: Optism is republishing our five most popular blog posts of last year, this was number #1  for 2012 and was originally published on September 21, 2012.

Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.

Click here to download Optism’s 50 Best Mobile Marketing Campaigns.

Our crackerjack staff reviewed a bunch of mobile marketing campaigns over the past few years and we picked 50 of what we thought were the best. We chose innovative campaigns that used mobile advertising, SMS, QR Codes, Mobile Apps and Mobile Commerce from companies including Starbucks, Macy’s, Target, O2, RedBox, McDonald’s and a couple of our own. We salute these companies for their ingenuity and hard work in creating these campaign that delight and inform us as mobile consumers. Stay tuned for next year’s picks.

Click here to download Optism’s 50 Best Mobile Marketing Campaigns.

Welcome to Optism’s second blog post acting as curator for the Carnival of the Mobilists. In our dynamic mobile industry, we’ve found that keeping abreast of what ecosystem members are saying is critical to staying on top of new and exciting trends. We are happy and honored to again be a Carnival of the Mobilists host.

In our pick of the week, Mobile Gratification — Now Please!, Matina Macintyre at the Speed Blog asks why marketers are being unresponsive to the needs of consumers who want to use mobile – easily and immediately. She tells a tale of frustration in which she fruitlessly searches for a QR Code on a theater poster in London, dashing her hopes of buying tickets to the show – on the spot – and in the end, at all.  She provides examples of companies, like Brita, which are evolving their product line to meet the needs of consumers with products like the portable water filter bottle. Ms. Macintyre cautions retailers who don’t make it easy to connect via mobile are losing not only sales but more importantly – the attention of the consumers upon whom they depend for sales.

In a post entitled, Project Oscar – It's Not About Advertising, Mobile Marketing Magazine’s David Murphy analyzes the recent announcement of the EU-approved Project Oscar a mcommerce joint venture of Everything Everywhere (Orange and T-Mobile), Vodafone and Telefonica. Mr. Murphy gets reactions from several mobile industry leaders about this potentially game changing development.

Over on the CodeNgo blog, The beauty of alternative app stores post by JT  discusses the fact that most people are only familiar with the Android and Apple app stores. They aren’t aware that many other mobile apps stores exist, including many non-English language stores. CodeNgo recommends that app publishers should offer the widest distribution possible by tapping into these alternative app stores. CodeNgo offers tips and resources to broaden your app distribution, plus a pledge to do more promotion of alternative app stores in the future.

On the CreateAppHere Blog, a post entitled The app journey to the top cautions app makers that there are sound strategies to promote apps and yelling the loudest doesn’t necessarily mean you are the best.

If you are fan of MAM (Mobile Application Management) or MIM (Mobile Information Management), then we have a post for you. Brian Katz wrote Identify yourself for MIM in which he discusses the placement of “Identity” in a Venn diagram created by Gunnar Peterson outlining Mobile Security, API Security and Enterprise Security. Mr. Katz says that “the advantage of MIM is that data can now be passed from any one app on a device to another app on the device that can read the policy and follows the policy.”

In a highly entertaining post about his trip to the Retail Solution Providers Association Convention in Las Vegas, otherwise known as RetailNOW, Bruce Burke says that it’s all about the data in Generation-M. Surprisingly, the Point-Of-Sale industry still sells cash registers with tape ribbons, but soon the data generated by all these purchases will be worth more, by orders of magnitude, than the transaction fees themselves. Mr. Burke isn’t sure that everyone in Vegas was hip to that knowledge.

Thanks for reading the latest installment of the Carnival of Mobilists. For more details about the carnival, to catch up with some of the best mobile blogs of the past please visit The Carnival of Mobilists Website. And now we turn over our hosting duties to Antoine RJ Wright for next week’s carnival #282 so please remember to submit your posts.