By Optism Team, Jun 15, 2012
Optism (Alcatel-Lucent) continues to play an integral part in the mobile industry as Thomas Labarthe, VP Mobile Commerce, was re-elected to the MMA’s Global Board of Directors, Simon Holland, Director Advertising Solutions EMEA, was named to the MMA’s EMEA Board and Lisa Ciangiulli was named to the MMA’s North American board.
At the Forum, Alcatel-Lucent sponsored the “Seamless Mobile Commerce” Track on Wednesday which was very well received by an overflow crowd. Ash Evans from Verizon spoke on the topic of mobile identity and the opportunity and challenges for mobile operators to deliver context aware computing platforms that link identity, mobile, social, location, payment and commerce services. Thomas Labarthe hosted a panel discussion with Ash, Johann Huber-Guttierez from Resource Interactive and Michael Collins from Joule. The panel discussed how to safeguard consumer confidence while providing better insights to brands and retailers on what consumers want and need.
As always, Optism and the attendees were twittering away on the hashtag #mmaf2012. We felt the topics that resonated most with the attendees were how to provide more value to consumers through mobile while protecting their privacy. We compiled some of the tweets we thought were most interesting over on Storify entitled Optism Recaps #mmaf2012. Some of these tweets were brought to life during the show beautifully by @ImageThink.
See you next year.