By Optism Team, Dec 16, 2011
This week marks our final Permission marketing in the news roundup for 2011. What a great year it has been! To send us all off to year-end celebrations in the right mood, we have reports on Mobile Marketer’s “Marketer of the Year” as well as some inspiring video of mobile campaigns from Mobile Marketing magazine. Also, we hope you will indulge us with our first two pieces, which feature our own recent publications.
Hot off the press, we’d like to draw your attention to a new article by Optism’s Lisa Ciangiulli, published on MobileGroove. In “Why Starbucks’ Mobile Strategy Sets The Bar(rista)” Lisa commends Starbucks for demonstrating their “respect for us (the customer) and a deep understanding of what we need on the move.” Lisa believes the most “effective advertising delivers us value.” And for Lisa, an on-the-go multi-tasking mom and marketing expert, Starbucks delivers the perfect mix of “utility and familiarity.”
Recently named the “Best iPhone Lifestyle App in the U.S.”, the Starbucks app enables people to use their smartphones to make mobile payments, track their Starbucks rewards and send e-gifts to loved ones. In her article, Lisa explores how Starbucks has succeeded by “paying meticulous attention to…the Three Rs of mobile marketing: respect, reinforcement and repeating.”
This week also marked the conclusion of our review of Seth Godin’s Permission Marketing. The series was conceived as a fitting way to celebrate Optism’s one year anniversary. Over the past several months, we’ve featured a chapter-by-chapter review of Seth’s seminal book and analyzed how changes in the mobile and advertising marketplace have impacted the recommendations in his book. We hope you have enjoyed this series. For us, it’s been an opportunity both to be impressed with how innovative Seth’s original work was and to see how far we’ve come as an industry. At Optism, we are firmly committed to permission-based mobile marketing. Read the rest of this entry »