Mobile is fast becoming the world’s most effective medium because it literally puts your brand into the hands of customers. Optism™ is the easiest way to plan and book engaging mobile media that will reach large audiences across multiple mobile operators.
Optism audiences are 100% opted in and 100% profiled. Participants explicitly share information about themselves (age, gender, location, lifestyle interests) so you can reach a receptive audience with relevant content. Through interactive text and picture messaging, Optism campaign solutions help you make a direct connection with consumers.
Put the audience in control and drive engagement with a rich dialogue campaign — perfect for polls, gaining insight and increasing loyalty through mobile communities.
Rich dialogue campaigns combine images and question-and-answer exchanges to grab people’s attention and focus in on the individual’s preferences. You can wrap up the exchange with an easy one-click call to action, including click-to-call or click-through to your website.
This type of campaign is similar to a rich dialogue — without the pictures. Text dialogues are also a great way to engage in a conversation with a consumer and offer the same calls-to-action.