Bridging the gap between mobile operators and advertisers
Optism™ forms partnerships with mobile operators worldwide, and helps them turn their subscribers into advertising audiences through a fully-hosted, end-to-end solution.
It starts with the operator offering their mobile subscribers the chance to opt-in to connect with their favorite brands over their mobile phones. Along the way, subscribers explicitly share information about themselves like gender, age, and lifestyle interests. With this knowledge, advertisers can make sure brand communications are relevant and they can be confident they’re reaching people who want to hear from them. Operators also benefit from having a better understanding of their subscribers, which leads to less churn and a revenue stream that is profitable.
To provide advertisers with maximum reach, Optism aggregates subscribers from multiple mobile operators and offers tools for planning and booking cross-operator mobile media.
Optism is the permission mobile advertising solution from Alcatel-Lucent, a trusted partner of mobile operators in over 130 countries. The Optism team includes advertising and mobile marketing experts who are passionate about engagement marketing. The team has hands-on experience developing compelling campaigns for leading brands and agencies.
The Optism team works closely with operators, helping them identify best practices for maximizing opt-ins and segmenting subscribers. This enhanced audience profiling ensures advertisers have the insight they need to create the most compelling campaigns possible.
Our growing influence in mobile marketing and advertising is evident from our leadership role as a Premium Member of the Mobile Marketing Association. Optism team members serve on the MMA Board of Directors.
“…may well have hit upon a winning strategy. It's simple and, compared to Google and Apple, very old school indeed. But, in an industry where the unknown is currently king—and will probably be for some time yet—it may be just the ticket”
“The most desirable inventory involves user permissions supplemented by explicit preferences and must offer broad scale to truly harness mobile as a marketing channel. Clients are increasingly asking if they can run campaigns over multiple regions and at scale. Alcatel-Lucent's operating model and access to multiple mobile operators is a big step forward towards meeting these requirements.”
David Kyffin, Global Chief ROI and Direct Marketing Officer of Mediacom,
part of the WPP group
“The system is rather simple at its heart. Mobile users sign up for ads — either out of interest or to get a service discount — and the carriers deliver text messages, multimedia text messages.”
“Mobile advertising is attracting many new entrants, but Optism is sticking to the uniquely personal qualities of mobile."